Out of Home Advertising with Inflatables and Hot air Balloons
Out-of-home marketing has evolved over the years to include innovative methods that capture the attention of a diverse audience. Inflatables and hot air balloons have become popular choices for brands looking to make a lasting impact through creative and visually appealing campaigns. In fact compared to Billboards, Buses and Posters. Hot air Balloons and Inflatables have a much higher engagement with consumers simply be their nature and have been proven to be cost effective. Ask yourself when does somebody take a photo of a billboard or a bus? With Hot air Balloons and Inflatables it is different they are different, big and moving. People take photos of them and share them to social media regardless of the Brand or Design because they are different.
Why use Inflatables for your Out of Home Marketing?
Inflatables offer a versatile and eye-catching way to promote brands and products in outdoor settings. From giant replicas of products to custom-designed characters, inflatables can attract attention and create a memorable experience for consumers. Their portability and ease of setup make them ideal for events, trade shows, and other outdoor marketing activities.
Why use Hot air Balloons for your Out of Home Advertising?
Hot air balloons, on the other hand, provide a unique and majestic way to elevate a brand's visibility. These floating giants can be branded with logos, colors, and messages, making them impossible to ignore as they soar high above the ground. Hot air balloons create a sense of excitement and wonder, drawing crowds and generating buzz around a brand or event.
Combining inflatables and hot air balloons in an out-of-home marketing campaign can amplify the impact and reach of the message. Imagine a giant inflatable product displayed on the ground, complemented by a branded hot air balloon flying overhead – this multi-dimensional approach creates a cohesive brand experience that captures the imagination of consumers.
Furthermore, the photogenic nature of inflatables and hot air balloons makes them perfect for social media sharing, extending the reach of the campaign beyond physical locations. By encouraging user-generated content and leveraging influencers, brands can maximize the exposure and engagement generated by these unique out-of-home marketing tools. They are also extremely media friendly particularly at events where local and sometimes national news channels are present and happy to interview with a Branded hot air balloon in the Background.
Why Use Nova Inflatables for your Out of Home Marketing?
Nova Inflatables offers great experience with Inflatables and Hot air Balloons offering an unique brand experience. Our team aims to ensure your Brand is seen at every opportunity whether it is in front of people directly or in front of TV camera’s at launches and events. Our OOH marketing transcends the outdoors and often finds its way into Social media channels, Print and TV screens. From designing the Inflatable or Hot air Balloon through to operating them we work with you to get the very best out of them to exceed your budgets. We have worked with local companies through to international brands on their branding and our client list which we are proud of speaks volumes.
Want to talk about your Out of Home Marketing Project?
We speak to people, agencies and brands on a daily basis on their projects and are always happy to offer advice or help on projects. All conversations are confidential and under no obligation. Please feel free to contact us on any questions you may have.
