Hot Air Balloon Advertising & Aerial Marketing

Hot Air Balloons have been around since 1783 with the first Balloon to take to the skies as a marketing gimmick to help sell wallpaper made by the Montgolfier Brothers. We work with Kubicek Balloons a Czech Balloon Manufacturer and represent them in the UK working with Balloonists and Companies to create truly great Hot air Balloons and advertising products. With over 30 years of working with Hot Air Balloons we are one of the leading companies for all things Ballooning and trusted by many companies and fellow balloonists alike to ensure a quality product.

Why Use A Hot Air Balloon For Advertising?

A Hot Air Balloon as an advertisement platform has the unique ability to capture peoples attention in ways other forms of advertising simply can not. If you see a Billboard do you take the time to look at it when there’s a Balloon flying overhead?. Hot Air Balloons get one of the highest amounts of engagement from any kind form of outdoor advertising. The advent of Social Media has fuelled Hot Air Balloons engagement with people seeing a Hot Air Balloon and sharing to their accounts creating free exposure for the brand.

Where Can A Hot Air Balloon Go?

Many cities in the UK and beyond allow Hot Air Balloons to fly over them or Tether in parks with prior permission. Airspace plays a factor, however with good planning flying should be possible. A simple flight can be seen by 100,000 people if the City is big enough. Lots of outdoor events are open to Hot Air Balloons as part of their events. The Balloon festivals are obvious with the Bristol International Balloon Fiesta attracting 500,000 people each year as well as international press. Several Air shows and Agricultural events have Hot Air Balloons attending some even making the Balloons an event in itself. Essentially your advertisement becomes a part of the show people have come to see. Hot Air Balloons are also good at supporting your own events like corporate days and store openings to help with awareness.

Hot Air Ballooning when used for advertising is seen as only being an outdoor flying billboard but did you know that it can be combined with your social media platforms? By using a Balloon you can engage with your social media following and create stories heavily featuring your brand that is different to your typical posts. This can help your marketing teams create easy stories and posts that allow people identify with your brand. Typically on a standard flight a Balloon is photographed between 100-200 times when flying over a city and between 5,000-10,000 at an event it is attending. More commonly these photos and videos are uploaded onto peoples profiles and stories reaching a far larger audience amongst their friends and family which increases the chance for that brands growth especially with engagement. You don’t see a Billboard do that.

Media Friendly Advertising With Hot Air Balloons

Since Hot Air Balloons have been around they have attracted attention where ever they go from people looking up as it flies over to a Balloon launching from a local park and landing. This is also true from traditional media streams like TV, Radio and Newspaper. It is not often a brand has the opportunity to get featured on BBC and ITV local news but with a Hot Air Balloon you can. This can be from the Balloon attending an event such as a Balloon festival or a County show. The Balloon will either be in the Background during a Broadcast, The Pilot and Crew being interviewed, or be the main feature itself. While a Balloon is attending the event you are potentially getting a whole news section worth of between 30seconds to a minute of Air time on TV behind a presenter. A brand placement opportunity on the BBC for example is virtually impossible as they don’t promote Brands but you can find your brand appearing on BBC several times a year returning the initial cost of the Balloon alone.

How Much Does An Advertising Hot Air Balloon Cost?

Costs of Hot Air Balloons vary depending on what is required and what size a regular small advertising Balloon envelope can cost from £12,500+vat or a specially designed Hot Air Balloon envelope of a product or character starts from around £40,000+vat but can range upwards of £100,000+vat for seriously complex shapes. Please visit our Special Shape Hot Air Balloons page for more information. A typical sized Balloon envelope for advertising starts from £20,000+vat for guidance.

Can I Change The Product Or Logo On The Balloon From Time To Time?

Yes, We can build balloons which are capable of carrying banners on the side like the blue and white Balloon pictured above. This allows you to change what the Balloon can have shown on the side. Some companies use this option to promote brands local to where the Balloon is operating at that time, to support a charity, promote an offer, or advertise their latest product. We have our own Balloons capable of carrying banners subject to availability please visit our Hot Air Balloon Hire page for more information.

Can You Operate The Hot Air Balloon For Us?

Yes we can operate the Balloon on your behalf and have a range of solutions to suit any requirement from a one off product launch to national and international marketing campaigns. Please contact us for more information on what we can do.

Lets Talk About Your Hot Air Balloon Idea