A large scale rebrand for cosmetics brand Barry M

Sep 19

Earlier this year we helped cosmetic company Barry M rebrand with a Bespoke Inflatable Nail Polish bottle matching their Vegan Nail Polish along with some branded Mirror Balls.

This was for their rebrand event from Barry M Cosmetics to Barry M Beauty. The 43-year-old brand, best known for its make-up and nail lacquers, is embracing a “bold new direction” that harks to its eighties roots, standing for “unapologetic self-expression”.

Barry M introduced its first range of 100 nail lacquers to the UK beauty market in the 1980s at Ridley Road Market in the East End during London’s punk era.

This brand refresh is a nod back to the brand’s history, delivering a raw, “edgy” and fearless look – a big shift from its more current “pretty and polished” aesthetic.

The brand’s logo is also transitioning from Barry M to Barry M Beauty as part of this update

Our Mirror Balls and the Replica Bottle were used creating a photogenic backdrop for guests and influencers to take pictures featuring the brand.