Paddy Power’s 50ft Giant Pants Dominate the Northern Ireland Open

When it comes to unforgettable brand moments, few stunt activations have created as much buzz as Paddy Power’s Giant Inflatable Pants unveiled at the Northern Ireland Open in Portrush. Standing an extraordinary 50 feet tall, this bold inflatable replica became the centrepiece of a headline-grabbing guerrilla marketing campaign — and Nova Inflatables was proud to be the team that turned this audacious concept into reality.

Commissioned by Paddy Power as part of their famously cheeky promotional strategy, Nova Inflatables engineered and produced the towering structure with precision and creativity. The inflatable pants featured Paddy Power’s iconic green-and-white branding along with the now-infamous message printed across the front: “WELCOME HOME RORY – THE BIGGEST BALLS IN GOLF.” Complementing the slogan were two giant inflatable golf balls positioned to complete the comedic visual, reinforcing Paddy Power’s trademark humour and ensuring maximum visual impact.

Designed to dominate the event landscape and spark conversation, the installation achieved exactly that. Within moments of going up, spectators stopped their cars and were drawn to the towering spectacle. The stunt rapidly spread across social media and traditional media, becoming one of the most talked-about moments of the tournament.

Inflatable marketing thrives on disruptive scale and visual boldness, and this activation demonstrated its power perfectly. The Giant Pants made national and international headlines, with major outlets such as The Sun, The Mirror, and numerous online news platforms showcasing the installation. The humorous message, combined with its immense presence, helped amplify the campaign far beyond the fairways of Portrush.

For Nova Inflatables, the project was a celebration of craftsmanship, engineering expertise, and the creative potential of inflatable replicas. Bringing Paddy Power’s vision to life proved once again how large-scale inflatables can elevate brand storytelling—turning a simple idea into a globally recognised marketing moment.

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